![]() ![]() QUOTE | "When you look at your VIP base and how much they're spending right now today, it's a huge amount of money. If giving away a free Mercedes-Benz in a contest for a fraction of a fraction of your game's user base seems overly extravagant, it makes a little more sense in light of the free-to-play business model. "It can be anywhere between 70% and 90% of all revenue coming from your VIP base" Gemma Doyleĭoyle runs the VIP Management operation at Zynga, a program where high-spending players are given a personal account manager they can call whenever they have an issue, access to special promotions and weekly sweepstakes for free vacations and luxury cars, early access to new game features, studio visits to provide feedback, and other perks. That was made abundantly clear to me last month as I sat through a Game Developers Conference presentation by Zynga vice president Gemma Doyle titled "Learn How VIP Management Can Change Your Company's Revenue Footprint." Instead, it's much more common they refer to their highest-spending customers by the more respectful euphemism "VIPs," which I will assume is short for "Very Important Placental-marine-mammals."Īnd while free-to-play publishers have found a nicer way to refer to their best customers, the tactics they use to separate these whales from their money are as cynical as ever, if not more so. Much like the actual practice of commercial whaling, the term is so loaded with negative connotations that publishers typically don't use it, at least not in public. ![]() These days, free-to-play publishers generally don't refer to the heaviest spenders in their games with the exceedingly cynical comparison to the largest animals on the planet. All money raised will be donated will go to UK charity Special Effect.If you were to look around the industry these days, you might think whales had gone extinct. But the battle so far has seen top creators Mr Beast and Ninja swoop in to secure the highest bid. The auction is open for 14 days and the prize will go to the highest bidder. Currently, the account is leading a 'brand bidding war' allowing companies to buy their own custom in-game skin.Īs it stands, the highest bidder is bidet company Tushy bidet. Check out his win here.įall Guys is the smash of the summer - the title sold over 2 million copies on Steam alone in less than a week and has been generating huge numbers across Twitch.īig numbers are not the game's only impressive feat - the team's social and community manager is utilising the success of the title to do some good. ![]() Betar tweeted his stats from the stream, which peaked at a huge 347,321 viewers. Last night, over 340,000 headed over to Betar's Twitch broadcast to watch him try and win one single game, the most viewers Betar has ever seen by a considerable margin. One tweet named Betar as "statistically the worst-performing Fall Guy player in the world". What followed was an exchange of jokes between the game's brand account and Betar himself. Why is that news?Īfter what started at jovial Twitter banter, Betar began a quest to secure a win in Mediatonic's manic new multiplayer game.Ī stunning display of marketing from the Fall Guys Twitter account saw the internet quickly become invested in Betar's mission. Twitch streamer Tim 'TimTheTatman' Betar has secured a win in Fall Guys. ![]()
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